Showroom - We won the best presentation category!

April 18, 2019

Showroom - We won the best presentation category!

So finally the project had come to the stage that it was time for Capstone Showroom and pitching contest for the jury. We had prepared a pitch in before hand and when the jury came to us, it was Anna and Vili who had the honor to pitch. Others were as a backup and answered to questions from jury. Luckily we continued to the second round and finally we won the competition in category best presentation. The other category was from technical creation.

We had Munax's protein smoothies for tastings. With those we could give an idea to the public of everything that could be done using eggs. Sure some thought that that smoothie was our product, but then we could clarify that it is already existing product and our product is under development to get it into perfection. Then we had of course eggs as those are our starting point for the whole product development process. And since it is soon Easter, had we also some small chocolate eggs.

And our pitch was something like this:

Once upon a time there was a company called Munax, that wanted to introduce a new egg-based snack or dessert to the market.

Every day they tried to innovate and come up with new ideas, but they soon came to the realization that they needed some outside perspective.

They needed someone to break the shell!

One day a group of students came along and started to scramble with Munax.

They worked tirelessly to bring forth a new, exciting and innovative idea.

After intensive product development processes, finally an eggcellent idea was hatched.

During the entire process we have been doing market research to position our product into future markets.

We had to take into consideration the trends food conscious consumers advocate for.

We have visited the company’s facilities to conduct experimental trials with different recipes and flavor combinations.

This entire project has been very inspired by pure values and arctic nature.

Stay tuned, 2020ish

Here are some photos from the day: