Market Research: Soy and veggie products

Vili and I did market research focused on soy and veggie products. We decided to focus on our competitors, products that could be done from egg.

We visited Prisma and found out that there is a large variety of different soy and veggie based products. We thought that soy-based products are the ones that catches a customer´s eye better than veggie-based products.

Even though there is a large amount of different products, not all of them are possible to make egg-based. Here are some products we really focused on.

We also thought a bit about the price of the products, and compared them to similar milk-based products´prices.

- Kaisa :)