Market Research: Protein Products

My and Jacey’s market research focuses on protein products. These are very familiar to us as active and busy girls, it’s very important to consume the right amount of protein in a day even though there wouldn’t be time for cooking. Protein products - category fits us extremely well and the market research was enjoyable to conduct!

Firstly, there is a wide variety of products that would fit into this category, so we decided to narrow it down to produced products and products, that would fit better into our concept of innovative dessert. Here are some of the findings about the products available…

Since there’s a huge variety of high protein and added protein products, they are usually spread out on the sections they belong to in the store for example bars with other bars and snacks, ice creams with ice creams and so on… Of course, supermarkets and grocery stores are not the only retailers of protein products, many sport stores such as XXL and Fitness-tukku sell for example protein bars, powders and recovery drinks.  

Pricing on the protein products are usually a little bit higher than normal products, but in products like quark, the price can be twice as much compared to a normal quark. 

Next pictures are also from our presentation, giving you some more insight about the aesthetics and design of the packages and how they all have a similar vibe in them. Market trends are introduced in the last Picture. Hope you enjoyed! - Sofia & Jacey